Creative economy and Covid-19: the post crisis trends in Brazil and globally

Autores

  • Leonardo Jacques Gammal Zeitune Escola Superior de Propaganda e Marketing

DOI:

https://doi.org/10.22398/2525-2828.51558-71

Resumo

Abstract

This article aims to introduce reflections on post Covid-19 crisis trends for the Creative Economy sector. The main argument is that the trends have changed due to coronavirus pandemic, causing a strong global economic crisis. For this purpose, a desk research was carried out - both bibliographical, regarding the central themes, for the construction of the theoretical reflection presented, and of documents (newspaper and magazine articles) about the Covid-19 pandemic impact on the Creative Economy sector and alternatives that Brazilian and foreign entrepreneurs had to find in order to circumvent the crisis caused by Covid-19

 

Keywords: creative economy, Covid-19, pandemic, crisis, trends

Biografia do Autor

Leonardo Jacques Gammal Zeitune, Escola Superior de Propaganda e Marketing

Mestre em Gestão da Economia Criativa pela Escola Superior de Propaganda e Marketing (ESPM-Rio).

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2020-12-17

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