There and here: the occurrence of panic buying in Portugal and Brazil
DOI:
https://doi.org/10.22398/2525-2828.720823Keywords:
Panic buying, Socioeconomic status, Consumer behavior, Fear, COVID-19Abstract
Fear is a powerful driver of human behavior, even more so in times of crisis. The sanitary collapse caused by the COVID-19 pandemic impacted not only health systems, but also the global economy, spreading fear, panic, and uncertainty around the world. The challenges posed by the new coronavirus were aggravated by inequalities between countries and populations. When consumers were seized by intense fear, the phe nomenon of panic buying was observed, a behavior that leads consumers to buy more than usual. This ex ploratory and descriptive study aimed to compare the occurrence of panic buying in Brazil and Portugal. An online questionnaire was applied with sociodemographic questions and a psychometric instrument, the Panic Buying Scale (PBS). In Brazil, data collection was carried out in the first quarter of the pandemic in 2020, and 227 Brazilians (66.1% women) participated in the study. In Portugal, data collection was carried out in the third quarter of the pandemic in the same year (2020), and the Portuguese sample consisted of 267 partici pants (73% women). All participants were young people and young adults, aged between 18 and 44 years, of varying socioeconomic levels. Correlation and ANOVA analyses indicated that panic buying occurred differ ently in the two samples, especially concerning social stratification and education degree. The results present impacts and implications of significant importance for consumers, public policies, and retailers. This study expands knowledge about the phenomenon, addressing psychological mechanisms related to consumption.
References
ARDNT, Jamie et al. The Urge to Splurge Revisited: Further Reflections on Applying Terror Management Theory to Materialism and Consumer Behavior. Journal of Consumer Psychology, v. 14, n. 3, p. 225-229, 2004. DOI https://doi.org/10.1207/s15327663jcp1403_5. Disponível em: https://myscp.onlinelibrary.wiley.com/doi/abs/10.1207/s15327663jcp1403_5. Acesso em: 8 set. 2021.
AUTOR; VIEIRA, Lívia de Souza. Bem-estar e consumo de notícias durante a pandemia de COVID-19. Revista Fontes Documentais, Aracaju, v. 3, p. 165–174, 10 nov. Disponível em: https://aplicacoes.ifs.edu.br/periodicos/fontesdocumentais/article/view/635. Acesso em: 3 nov. 2021.
AUTOR; AUTOR. Development and initial psychometric properties of a panic buying scale during COVID-19 pandemic. ScienceDirect, v. 6,. DOI https://doi.org/10.1016/j.heliyon.2020.e04746. Disponível em: https://www.sciencedirect.com/science/article/pii/S2405844020315899. Acesso em: 20 out. 2021.
GUPTA, Shipra.;GENTRY, J. W. (2019). ‘Should I Buy, Hoard, or Hide?’- Consumers’ responses to perceived scarcity. The International Review of Retail, Distribution and Consumer Research, 29(2). DOI https://doi.org/10.1080/09593969.2018.1562955.
EID, Michael; GOLLWITZER, Mario; SCHMITT, Manfred. Statistik und Forschungsmethoden. SfBs, , 2010. DOI 10.17877/DE290R-12739. Disponível em: https://www.researchgate.net/publication/47666113_Statistik_und_Forschungsmethoden. Acesso em: 27 out. 2021.
FIELD, Andy. Discovering statistics using IMB SPSS Statistics. 4. ed. London: Sage, 2015.GUIMARÃES, Luciana. O Fantasma do Desemprego. O Dia, Rio de Janeiro, p. 4-4, 17 jan. 2021.
HARMON-JONES, Eddie et al. Terror Management Theory and Self-Esteem: Evidence That Increased Self-Esteem Reduces Mortality Salience Effects. Journal of Personality and Social Psychology, v. 72, p. 24-36, 1997. DOI https://doi.org/10.1037/0022-3514.72.1.24. Disponível em: https://psycnet.apa.org/record/1997-02176-002. Acesso em: 17 set. 2021.
HAUKOOS , Jason S; LEWIS, Roger J. Advanced Statistics: Bootstrapping Confidence Intervals for Statistics with “Difficult” Distributions. Academic Emergency Medicine: A global journal of emergency care, [s. l.], v. 12, 2005. DOI https://doi.org/10.1197/j.aem.2004.11.018. Disponível em: https://onlinelibrary.wiley.com/doi/abs/10.1197/j.aem.2004.11.018. Acesso em: 21 out. 2021.
ISLAM, Tahir et al. Panic buying in the COVID-19 pandemic: A multi-country examination. Journal of Retailing and Consumer Services, v. 59, 2021. DOI https://doi.org/10.1016/j.jretconser.2020.102357. Disponível em: https://www.sciencedirect.com/science/article/abs/pii/S0969698920313655?via%3Dihub. Acesso em: 16 set. 2021.
KAMEDA, Tatsuya; HASTIE, Reid. Herd Behavior. In: SCOTT, Robert A.; KOSSLYN , Stephen M.; BUCHMANN, Marlis. Emerging Trends in the Social and Behavioral Sciences.: Wiley, 2015. ISBN 9781118900772.
KNOTEK, Edward S. et al. Consumers and COVID-19: A Real-Time Survey. Federal Reserve Bank of Cleveland, 2020. DOI: 10.26509/frbc-ec-202008. Disponível em: https://www.clevelandfed.org/newsroom-and-events/publications/economic-commentary/2020-economic-commentaries/ec-202008-consumers-and-covid19.aspx. Acesso em: 14 out. 2021.
LEE, Seung-Hee; WORKMAN, Jane E. Compulsive buying and branding phenomena. Journal of Open Innovation: Technology, Market, and Complexity, [s. l.], 19 ago. 2015. DOI https://doi.org/10.1186/s40852-015-0004-x. Disponível em: https://jopeninnovation.springeropen.com/articles/10.1186/s40852-015-0004-x. Acesso em: 7 out. 2021.
MELO, Cynthia de Freitas et al. Giving Meaning to the Pandemic: What Do Brazilians Think About the New Coronavirus? Trends in Psychology, v. 29, p. 395–413, 2021. DOI https://doi.org/10.1007/s43076-021-00078-y. Disponível em: https://link.springer.com/article/10.1007%2Fs43076-021-00078-y. Acesso em: 4 nov. 2021.
LOXTON, Mary et al. Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing Behaviour. Journal of Risk and Financial Management, Australia, v. 13, 2020. DOI https://doi.org/10.3390/jrfm13080166. Disponível em: https://www.mdpi.com/1911-8074/13/8/166. Acesso em: 15 out. 2021.
OXFORD DICTIONARY. (n.d.). Definition of Panic Buying by Oxford Dictionary. Disponível em: https://www.oxfordlearnersdictionaries.com/definition/english/panic-buying. Acesso em 23 set. 2021.
PINTO, Leonardo de Barros; BIANCHI, Vinícius Rafael; DE OLIVEIRA, Sandra Cristina. A elaboração de uma proposta metodológica interdisciplinar para análise de um estudo de caso voltado ao desenvolvimento rural. Espacios, [s. l.], v. 38, n. 19, 1 jan. 2017. Disponível em: http://hdl.handle.net/11449/174530. Acesso em: 17 out. 2021.
PRENTICE, Catherine; QUACH, Sara; THAICHON, Park. Antecedents and consequences of panic buying: The case of COVID-19. International Journal of Consumer Studies, Australia, 2021. DOI https://doi.org/10.1111/ijcs.12649. Disponível em: https://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12649. Acesso em: 3 out. 2021.
PRESIDÊNCIA DO CONSELHO DE MINISTROS (Portugal). Presidência do Conselho de Ministros. 08/11/2020. Decreto n.º 8/2020, Portugal, 2020. Disponível em: https://dre.pt/pesquisa/-/search/147968348/details/maximized. Acesso em: 29 out. 2021.
SIM, Kang; CHUA, Hong Choon; VIETA, Eduardo; FERNANDEZ, George. The anatomy of panic buying related to the current COVID-19 pandemic. Psychiatry Research, [s. l.], v. 288, 2020. DOI https://doi.org/10.1016/j.psychres.2020.113015. Disponível em: https://www.sciencedirect.com/science/article/abs/pii/S0165178120308349?via%3Dihub. Acesso em: 17 set. 2021.
SNEATH, Julie Z.; LACEY, Russell; KENNETT-HENSEL , Pamela A. Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. Marketing Letters, 2008. Disponível em: https://link.springer.com/article/10.1007/s11002-008-9049-y. Acesso em: 25 out. 2021.
TEIXEIRA, Marco Antônio Pereira; GOMES, William Barbosa. Estou me formando... e agora? Reflexões e perspectivas de jovens formandos universitários. Revista Brasileira de Orientação Profissional, São Paulo, v. 5, 2004. Disponível em: http://pepsic.bvsalud.org/scielo.php?script=sci_arttext&pid=S1679-33902004000100005. Acesso em: 20 out. 2021.
TAYLOR, Steven. Understanding and managing pandemic-related panic buying. Journal of Anxiety Disorders , Canada, 2021. DOI https://doi.org/10.1016/j.janxdis.2021.102364. Disponível em: https://www.sciencedirect.com/science/article/abs/pii/S0887618521000116. Acesso em: 12 set. 2021.
UNOHCHR (United Nations Office of the High Commissioner for Human Rights). 2020 Human Development Report. Disponível em: http://hdr.undp.org/sites/default/files/hdr2020.pdf. Acesso em: 10 nov. 2021.
ZAFAR, Abaid Ullah et al. The impact of social media celebrities‘ posts and contextual interactions on impulse buying in social commerce. Computers in Human Behavior, v. 115, 2019. DOI 10.1016/j.chb.2019.106178. Disponível em: https://www.researchgate.net/publication/336765852_The_impact_of_social_media_celebrities'_posts_and_contextual_interactions_on_impulse_buying_in_social_commerce. Acesso em: 19 out. 2021.
YOSHIZAKI, Hugo T. Y. et al. Relationship between Panic Buying and Per Capita Income during COVID-19. Sustainability, 28 nov. 2020. DOI https://doi.org/10.3390/su12239968. Disponível em: https://www.mdpi.com/2071-1050/12/23/9968. Acesso em: 10 set. 2021.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The copyright for articles published in this journal belongs to the author, with first publication rights to the journal.
We emphasize that the responsibility for the articles is exclusive to the author(s) and does not necessarily reflect the opinion of the Editors or ESPM.
