Airbnb and the inclusion of people with disabilities and reduced mobility

Abstract

Accessibility is a fundamental component for social and economic inclusion, especially in the context of tourism, in which the traveler’s experience often begins with booking accommodation online, and so it also refers to issues of digital accessibility in the experience of using digital platforms. This study examines the relationship between the Airbnb digital platform and the needs of people with disabilities or reduced mobility, both in terms of the travel experience and the experience of using the digital platform, highlighting the importance of access to clear and accurate information. The aim is to identify, through User-Generated Content (UGC) and resources, which opportunities for promoting inclusive tourism in the region the platform proposes. Thus, enabling other researchers to delve deeper into the topic, as well as to contribute with the tourism market and their academic journey. The study covered the Piauiense Coast. It was developed through qualitative research, seeking to analyze the process regarding the problem. As a result, the detailed analysis of Airbnb’s current accessibility tools and practices in the cities of Parnaíba, Luís Correia and Cajueiro da Praia reveals that there are good opportunities, however, it reinforces the importance of continuous commitment to accessibility, encouraging both hosts, academia, and industry to collaborate to create an inclusive digital environment.