A study on user experience design (UX design) perception and practices by young iPhone users from Rio

Authors

  • João Renato de Souza Coelho Benazzi Pontifícia Universidade Católica do Rio de Janeiro. Universidade do Estado do Rio de Janeiro
  • Sabrina Uderman Pontifícia Universidade Católica do Rio de Janeiro

DOI:

https://doi.org/10.22398/2525-2828.925168-183

Keywords:

Consumer behavior, UX Design, Interface, Usability, Focus group

Abstract

This study aims to investigate how UX Design processes are perceived by iPhone users, considering the usability of the interface and what is the impact of this perception on the consumption be havior of the users. Solomon (2016) perspective was investigated in relation to consumer behavior regarding their attitude and perception, directly and indirectly impacting their behavior towards Apple; in addition to the perspective of Nielsen (1993) and Norman (1998) regarding the technical issues that UX (user experience) covers and finally Zikmund and Babin (2011) perspective regard ing the implementation, treatment and analysis of the Focus Group. The main contributions of the study point to the high relevance of high-quality perception of UX design in promoting relevant consumer experience, which covers issues related to intuitiveness, usability, UI and even aesthetic values in promoting the construction of long-term customer loyalty with the product and, conse quently, with the brand. This can be explained by the fact that the iPhone has an operating system that is perceived as very easy to use. In this way, it ends up being practical for the user to have an iPhone to perform everything from their work tasks to those that are part of their daily lives quickly and conveniently.

Author Biographies

João Renato de Souza Coelho Benazzi, Pontifícia Universidade Católica do Rio de Janeiro. Universidade do Estado do Rio de Janeiro

Adjunct Professor at the Department of Public Relations of the School of Social Communication at Universidade do Estado do Rio de Janeiro and Assistant Professor at the Department of Administration of Pontifícia Universidade Católica do Rio de Janeiro. Ph.D. in Communication and Culture from the School of Communication at Universidade Federal do Rio de Janeiro. Sabrina Uderman: Bachelor’s degree in Administration by Pontifícia Universidade Católica do Rio de Janeiro.

Sabrina Uderman, Pontifícia Universidade Católica do Rio de Janeiro

Nothing to declare – Financial support: none. Authors’ contributions: Benazzi, J. R. S. C.: Conceptualization, Investigation, Methodology, Project Administration, Supervision, Validation, Writing – Review & Editing. Uderman, S.: Conceptualization, Investigation, Data Curation, Formal Analysis, Investigation, Methodology, Project Administration, Visualization, Writing – Original Draft.

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Published

2024-06-11

How to Cite

BENAZZI, João Renato de Souza Coelho; UDERMAN, Sabrina. A study on user experience design (UX design) perception and practices by young iPhone users from Rio. Journal Dialogue with Creative Economy, Rio de Janeiro, v. 9, n. 25, p. 168–183, 2024. DOI: 10.22398/2525-2828.925168-183. Disponível em: https://dialogo.espm.br/revistadcec-rj/article/view/512. Acesso em: 3 oct. 2025.

Issue

Vol. 9 No. 25 (2024): Artigos livres

Section

Artigos

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