Approaching the creative process as a complex adaptive system

Abstract

This article proposed as a general objective to understand whether creativity, in a process approach, can be understood as a complex adaptive system, in the perception of professionals in creative areas, regarding the processes inherent in the management of fashion products, who work in companies in the leather-footwear sector located in the region of Vale dos Sinos. Seven semi-structured interviews were carried out with the target audience, from five companies, as detailed in section three. Regarding the approaches brought by the contributions of complex adaptive systems (CAS), which find similar characteristics in creative and innovative organizations, it was possible to conclude that there are opportunities for the researched environments to explore, in more depth, such approaches, which understand that the Organizations are not just the sum of their components (agents), but also the result of the intricate relationship between these components. Recognizing the complexity inherent to the creative process of organizations, understanding the interrelationships, and the interdependence between the subjects and elements involved in these interactions, can contribute to rethinking new alternatives and management strategies.