The audiovisual matrix of Misiones: an analysis of stakeholders in the creative industry
DOI:
https://doi.org/10.22398/2525-2828.1132102-123Keywords:
Creative industry, Stakeholders, Audiovisual matrix of MisionesAbstract
The article proposes the development of the audiovisual matrix of Misiones, focusing on the stake-holders of the creative audiovisual industry in the province of Misiones, Argentina. This qualitative and exploratory study investigates the organization of associative processes within the sector in a border territory, driven by public policies. The methodology combines Stakeholder Theory and Philips’s classification, with an adaptation of the visual matrix from the ESSnet-Culture model to map and categorize stakeholders, identifying their roles within the audiovisual value chain, with Misiones’ Audiovisual Arts Institute standing out as the central stakeholder responsible for promotion and coordination. The research proposes a replicable visual matrix model that demonstrates the interdependence and cooperation within the local production chain.
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