Creative economy and Covid-19: the post crisis trends in Brazil and globally
DOI:
https://doi.org/10.22398/2525-2828.51558-71Abstract
Abstract
This article aims to introduce reflections on post Covid-19 crisis trends for the Creative Economy sector. The main argument is that the trends have changed due to coronavirus pandemic, causing a strong global economic crisis. For this purpose, a desk research was carried out - both bibliographical, regarding the central themes, for the construction of the theoretical reflection presented, and of documents (newspaper and magazine articles) about the Covid-19 pandemic impact on the Creative Economy sector and alternatives that Brazilian and foreign entrepreneurs had to find in order to circumvent the crisis caused by Covid-19
Keywords: creative economy, Covid-19, pandemic, crisis, trends
References
A TARDE (2020). Economia Criativa busca formas de se reinventar. Available at: http://atarde.uol.com.br/economia/noticias/2129022-economia-criativa-busca-formas-de-se-reinventar Last access on Aug 10th, 2020.
AUSTRALIA COUNCIL FOR THE ARTS (2020). Australia Council welcomes support package for the Arts. Available at: https://www.australiacouncil.gov.au/news/media-centre/media-releases/australia-council-welcomes-support-package-for-the-arts/ Last access on Aug 6th, 2020.
BARKER, C.; JANE, E. Cultural Studies: Theory and Practice. London: Sage, 2016.
BBC (2020). Coronavirus: Brazil becomes second country to pass 50,000 deaths. Available at: https://www.bbc.com/news/world-latin-america-53132225 Last access on Aug 7th, 2020.
CULTURAL POLICIES (2020). Covid-19: Country Reports. Available at: https://www.culturalpolicies.net/covid-19/country-reports/fr/ Last access on Aug 6th, 2020.
DOUGLAS, M.; ISHERWOOD, B. The World of Goods: Towards an Anthropology of Consumption. New York: W.W. Norton & Co, 1978.
DRAGT, E. How To Research Trends - Move Beyond Trend Watching To Kickstart Innovation. Amsterdam: BIS Publishers, 2017
ERNER, G. Sociología de las Tendencias. Tradução de Cristina Zelich. Barcelona: Gustavo Gili, 2016
FIRJAN (2019). Mapeamento da Indústria Criativa no Brasil. Available at: https://www.firjan.com.br/EconomiaCriativa/pages/default.aspx Last access on Aug 9th, 2020.
FONTENELLE, I. A. Cultura do consumo: fundamentos e formas contemporâneas. Rio de Janeiro: Editora FGV, 2017.
GLOBAL COMMISSION ON THE FUTURE OF WORK. “Work for a brighter future”, ILO, Geneva, 2019.
GIL, A. C. Como elaborar projetos de pesquisa. 5. ed. São Paulo: Atlas, 2010.
GOMES, N. P., COHEN, S. A. M., FLORES, A. M. M. Estudos de Tendências: contributo para uma abordagem de análise e gestão da cultura. ModaPalavra e-periódico, 11(22), 049-112, 2018.
GOV.UK (2020). £1.57 billion investment to protect Britain’s world-class cultural, arts and heritage institutions. Available at: https://www.gov.uk/government/news/157-billion-investment-to-protect-britains-world-class-cultural-arts-and-heritage-institutions Last access on Aug 6th. 2020.
HALL, S. (1996). Gramsci’s relevance for the study of race and ethnicity. In Morley, D., Chen, K.-H. (Eds.), Stuart Hall: Critical dialogues in cultural studies (pp. 411-440). London, England: Routledge. (Original work published 1986)
HOWKINS, J. The creative economy: how people make money from ideas. London: Penguin Press, 2001.
JORNAL ECONÓMICO (2020). Culture, Economy and Covid-19. Available at: https://jornaleconomico.sapo.pt/en/news/culture-economics-and-covid-19-595290 Last access on Aug 4th, 2020.
KEANET (2020). Worldwide policy response to Covid-19 in support of the CCS. Available at: https://keanet.eu/opinions/worldwide-policy-response-to-covid-19-in-support-of-the-ccs/ Last access on Aug 6th, 2020.
KON, A. On the creative economy chain in Brazil: potential and challenges. Brazilian Journal of Political Economy, 36(1), p.168-189, 2016.
LANDRY, C.; BIANCHINI, F. The Creative City. Working paper 3: Indicators of a Creative City - a methodology for assessing urban viability and vitality. London: Comedia, 1994
LEE, M. Consumer culture reborn: The cultural politics of consumption. New York: Routledge, 1993.
MACHADO, R. M. Da indústria cultural à economia criativa. Revista Alceu, 9(18), 83-95, 2009.
MASON, H.; MATTIN, D.; LUTHY, M.; DUMITRESCU, D. Trend Driven Innovation. New Jersey: Wiley, 2015.
MCCRACKEN, G. Cultura e consumo: novas abordagens ao caráter simbólico dos bens e das atividades de consumo. Rio de Janeiro: Mauad, 2003.
MIGUEZ, P. Economia criativa: uma discussão preliminar. In: Nussbaumer, G. M. (Org.). Teorias e políticas da cultura: visões multidisciplinares. Salvador: EDUFBA. Coleção CULT, p. 96-97, 2007
NOBRE. G. (2020) Creative Economy and Covid-19: technology, automation and the new economy¹. Available at: https://www.researchgate.net/publication/340438912_Creative_Economy_and_Covid-19_technology_automation_and_the_new_economy Last access on Aug 2nd, 2020.
PROJETO COLABORA (2020). Da economia criativa para criatividade na crise. Available at: https://projetocolabora.com.br/ods12/da-economia-criativa-para-criatividade-na-crise/ Last access on Aug 9th, 2020.
RAYMOND, M. The Trend Forecaster’s Handbook.London: Lawrence King, 2010.
REIS, A. C. Cidades Criativas: da teoria à prática. São Paulo: SESI-SP. 2012
SAHLINS, M. Culture and Practical Reason. Chicago: University of Chicago Press, 1976
SAPO 24 (2020). O impacto da Covid-19 nas industrias criativas. Available at: https://24.sapo.pt/atualidade/artigos/o-impacto-da-covid-19-nas-industrias-criativas-2 Last access on Aug 6th, 2020.
SLATER, D. Cultura do consumo e modernidade. São Paulo: Nobel, 2002.
SOCIALISMO CRIATIVO (2020). Como será o pós-pandemia para a Economia Criativa. Available at: https://www.socialismocriativo.com.br/bate-papo-como-sera-o-pos-pandemia-para-a-economia-criativa/ Last access on Aug 10th, 2020.
SOUSA, M. F., SILVA MELLO, A., COLVARA, L. F. Cidades Criativas da Unesco no Brasil: uma pesquisa exploratória sobre o comportamento do poder público na implementação de estratégias e estratégias voltadas à economia da cultura durante a pandemia provocada pela COVID-19. Revista Ciências Humanas, 13(2), 2020.
STARTUP PORTUGAL (2020). How the creative industries will react to the Covid-19 pandemic. Available at: https://startupportugal.com/blog/creative-industries-covid19 Last access on Aug 3rd, 2020.
STATISTA (2020). Tourism in Italian cities – Statistics and Facts. Available at: https://www.statista.com/topics/5972/tourism-in-italian-cities/ Last access on Aug 6th, 2020.
TRAVEL DAILY (2020). World´s five largest airlines lost over USD 40 billion since January. Available at: https://www.traveldailymedia.com/worlds-five-largest-airlines-lost-over-usd-40-billion-since-january/ Last access on Aug 6th, 2020.
UN. (2020) The recovery from the COVID-19 crisis must lead to a different economy. Available at: https://tinyurl.com/shcobgz Last access on Aug 6th, 2020.
UNESCO (2020). Launch of the national survey on the “Perception of the Impacts of Covid-19 in the Cultural and Creative Sectors in Brazil”. Available at: https://en.unesco.org/news/launch-national-survey-perception-impacts-covid-19-cultural-and-creative-sectors-brazil Last access on Aug 8th, 2020.
UNWTO (2020). Impact of Covid-19 on global tourism made clear as UNWTO counts the cost of standstill. Available at: https://www.unwto.org/news/impact-of-covid-19-on-global-tourism-made-clear-as-unwto-counts-the-cost-of-standstill Last access on Aug 6th, 2020.
VEJLGAARD, H. Anatomy of a Trend. New York: McGraw-Hill, 2008
WILLIAMS, R. Palavras-chave: um vocabulário de cultura e sociedade. São Paulo: Boitempo, 2007
Downloads
Published
How to Cite
Issue
Section
License
The copyright for articles published in this journal belongs to the author, with first publication rights to the journal.
We emphasize that the responsibility for the articles is exclusive to the author(s) and does not necessarily reflect the opinion of the Editors or ESPM.





