Innovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil

Abstract

The article discussed innovation practices originated from actions of organizations linked to the creative industry, specific in the region of Paranhana, Rio Grande do Sul. It was based on the principle that the creative industry has the potential to collaborate with regional development, valuing production and consumption practices that are intrinsic to the intellectual and cultural capital of certain territories. The problem raised is: how do organizations in the region of Paranhana appropriate the characteristics of the creative industry to encourage innovation? Through an exploratory and descriptive methodology, interviews were conducted with managers, in order to collect and analyze qualitative data on their creative experiments that culminate in innovative actions. As a result, a mapping of innovation practices driven by creative industries in that region is presented, with a guiding trend being identified for the action of creative companies or consultancies linked more to the optimization of processes of traditional organizations than to the creation of new products or services. In short, results appear as initial mapping of innovation practices from the creative industry, proving to be a useful instrument for the action of organizations in this region.