Creative economy and eating in slow and comfort food modes: resistance movements in the city

Abstract

The city is intrinsically dynamic, expanding through interconnections, reorganizations, perfor mances and consumption patterns. The city not only exists, but, above all, provides experiences that amalgamate subjectivities and objective realities. In the urban context, intense resignifica tions are experienced. One can perceive the transit between flows of meaning of communication al phenomena such as commensality, eating together. Food and affection are intertwined in the city. Based on these observations, the objective of this work is, with a view from creative econo my, to shed light on the possible dissonances between the food offerings that are presented in the city in slow and comfort food modes and the legitimate search of consumers from a politicized niche, engaged in socio-environmental and anti-capitalist agendas. These themes manifest them selves as resistance movements in the urban context that involves an accelerated and productivist society. These searches stood out in the city during a time of pandemic and disruption, notably on the internet. We also propose a reflection on how the market appropriates these guidelines that generate engagement to promote its product or service, but often does not support its proposal, since they may not promote a perception of value to those who consume it. The work is part of a qualitative approach, from a socio-anthropological perspective, in posts on social networks and online publications. A search was carried out for topics related to comfort food during the COVID-19 pandemic.