Design thinking as an inspiration to interpret the imaginary of the aesthetic identity of fashion in Rio Grande do Sul

Abstract

Creating consists of an act that enables the ability to understand, in addition to the ability to relate, characterize, compose and signify. In this way, this research proposes to carry out a study about the imaginary of the urban and contemporary gaucho aesthetic identity, from the perspective of the creative industry, based on the proposal of a co-creation workshop, based on design thinking processes. Understanding the aesthetic identity of Gaucho fashion and its interpretation within the social context are central elements of this study, with the general objective of collecting local information and data about the aesthetic identity of Gaucho fashion, using them as policies for the development of style elements for a signature fashion collection. As a methodology, it uses a bibliographical research and also a field research, conducted in a qualitative and descriptive way. Therefore, from the concepts addressed, it became possible to validate the theoretical approach of the concepts conceived during the co-creation workshop as inspiration for the development of the color chart, models, cuts and aesthetics, choice of materials (trimmings and fabrics) seeking the identification of the target audience as well.