Handmade lambe-lambe posters in the graphic memory of Rio de Janeiro: a case study on the production of Fernando Baranda

Abstract

This article presents a case study on the graphic production of Fernando Baranda, a letterer, posterist and silk screen printer who, since the 1990s, has worked in the city of Rio de Janeiro producing and publishing lambe-lambe (paste-up) posters. The present work is located at the intersection between graphic memory and printing culture, understood, respectively, as a growing field of study and a set of practices and knowledge. The research is based on a collection of hundreds of images of posters, between 2008 and 2012, as well as interviews with the agent studied, carried out independently, in June 2010 and October 2024. In this sense, the article seeks to highlight the aesthetic values of the objects analyzed, the procedural characteristics, graphic solutions and the formal-informal adaptations in the face of sociopolitical and economic impacts and raise a discussion about the use(s) of the street as a visual apparatus.